Since visual designers are responsible for digital assets of a company, they often work under the design or product departments. Sometimes a visual designer is known as a brand designer, digital designer or web designer. Visual designers commonly share some skills with UI designers or graphic designers but the key difference is that visual designers are responsible for the style of all a company’s digital assets.

Work with a brand or company’s component library.

Source images and video for social media.

Manage several projects while meeting expectations and deadlines.ĭay-to-Day Responsibilities of a Visual Designer.

Create presentation materials for projects, marketing assets and interactive event materials.

Use brand guidelines to design layouts and digital assets to match the brand’s style and tone.

Create the tone and look for a brand’s website, apps, devices or games.

The specific responsibilities of a visual designer will vary depending on the project or the industry, but often include creating wireframes, user-centered interaction models as well as working with IT and business teams to fix design issues. Visual designers create and design the physical look and layout of digital products for a brand, company or organization. They often collaborate with graphic designers and UI designers and are responsible for creating the visual brand identity for a company or organization. A visual designer relies on their graphic design and web design skills to create the layout of a company’s website, mobile apps and social media. Visual designers create and maintain a brand’s style across digital assets. Visual designers ensure the consistency of brand style across digital platforms, including social media and mobile devices. Here’s what to know about a visual designer’s needed skills, salary and how to become one. They apply their knowledge of typography, colors, graphic design tools and other specialized techniques to establish a brand’s unique online look.

Visual designers create the layouts and artistic elements of a company’s digital platforms.

Creative key visual design